Creating visuals p26

“Excellence in graphics consists of complex ideas communicated with clarity, precision and efficiency”

Edward R Tufte

The visual display of quantitative information

VERTICAL BAR CHARTS

PIE CHARTS

LINE GRAPHS

Creating Visuals
1. TO SHOW ONE THING AT A ONE TIME
Use a Pie Chart or a Horizontal Bar Chart
2. TO SHOW MANY THINGS ONE TIME
Use Horizontal Bar Chart
3. TO SHOW ONE THING MANY TIMES
Use a Vertical Bar Chart or a Line Chart

2. TO SHOW MANY THINGS MANY TIMES
Use Vertical Bar Charts or Line Charts
SHOWING INFORMATION IN LINEAR FORM
• Bullet point or highlight/lowlight text ☻ x
• Use colour and coloured backgrounds if possible.
• Use upper and lowercase, ensure people can read the visual from the back of the room, headings 32 points, text 28 point.

• Follow the four by four rule.

4 bullet points
4 words per line
maximum 20 words
landscape layout, not portrait

• Use overlays with OHPs, keep simple.

• If you have to show balance sheets highlight the line you are referring to, or circle the information you are talking about. Otherwise mask horizontal and vertical lines.

• All visuals should be “framed” so information is clearly visible and does run to the edge of the screen.